Out and About in Hemma - New York Spring 2010 Fashion Week

Who can stand not love fashion week for its high-paced nature with fashion full of risks and innovation? Carefully planned and executed art in the form of apparel makes it one of my favorite times of the year. Hemma had to join in on the festivities during New York Spring 2010 Fashion week. One of the most memorable events was Bergdorf Fashion's Night Out hosted at the flagship store on 5th Avenue and 58th Street.

We enjoyed it all: from the intriguing mayhem created by Victoria Beckham and the Olsen Twins to meeting the star of one of my nighttime guilty pleasures while studying for the LSATs, Heroes.

There was an amazing exhibit on the upper floor displaying a slew of the most provocative Vogue spreads in history pushing the limits of what readers considered beautiful.

There is only one fix for getting over fashion week: Critiquing the collections while anxiously awaiting next season...

Click here for full Spring 2010 New York, London, Milan & Paris fashion week coverage!

Oscar De La Renta & his African Inspirations

Oscar De La Renta created this look for his Spring 2009 collection and it's a great example of the huge African inspiration that's been hitting the catwalk for the last year. Is it Obama? Is it the natural progression of things? or has African couture just reached its tipping point...maybe all three from the looks of what celebs and the masses are beginning to fall in love with. Either way, the continent is a beautiful source of inspiration with much much more to offer....and Hemma will be on the forefront bringing it to you!

Obama & the Nobel Peace Prize: What do you think?

Obama was recently given the 2009 Nobel Peace Prize for his "extraordinary efforts to strengthen international diplomacy and cooperation between peoples."

There has been expected controversy over this decision and no matter what your position, the fact that people are talking is a wonderful move away from apathy and towards thoughtful conscientious progress.

Obama seems to agree that this momentous act should not be taken as a pat on the back but as "a call to action." There is much work to be done, not just by Barack but by every individul who plays a part in creating the society that we live in today.

What you think?

We're Back. Hemma Launching Fall 2009

We at Hemma have been preparing for our 2009 launch and with that we've been away for a bit setting the stage for a fabulous experience. Don't worry folks, we are back and here to stay, bringing you all that the Fall collection has to offer. An international twist on the Luxe & Chic style of nyc! Preview a few of our favs to be matched with KENTE this fall! Its all about the boots this Fall, knee high or thigh high for a really dramatic effect.

The trench coat will undoubtedly be a staple for the season. Along with this, don't forget your Military styled jackets & shoulder padded blazers. Structured tops are back in and chic-er than ever. Big bags have been in for a while and aren't going anywhere. The bigger the better. Enjoy all the space ladies!

Let's not forget the one shoulder dresses and tops making a come back too.

Accessorize!

This season is all about being bold, confident and unique...being all of these things, Hemma's timing couldn't be better.

Eva's America's Next Top Model Red Carpet Bday Bash!! INTERVIEW

Check out our interview with Crazy Al @ Eva's America's Next Top Model Red Carpet Bday Bash!!

Hemma On The Red Carpet from CrazyAlCayne on Vimeo.

HEMMA AND THE FIRST ANNUAL GHANA PARADE

Join Hemma this SUNDAY at the first annual Ghana Parade. We will be celebrating the rich history of the country that inspired our line. The Hemma Models will be featuring in the 2009/2010 Collection on our float during the march from 12 - 1:30PM and at the fashion show at 2PM in Crotona Park. The parade begins at 12PM at Crotona Park located at Fulton Avenue and Crotona Park North in the Bronx, NY. See you there!

The New York Times Spotlights Ghana

The New York Times Article explores the great paradox of Ghana where pain & pleasure truly meet.

• The Two Faces of Ghana

• Images: Nobility of Ghana & Royal Ceremonies

Ghana’s Cape Coast

Beauty Tip Tuesday – The Wonders of Vitamin E

We had an amazing July 4th at Robert Moses Beach in Babylon, NY. Finally New Yorkers are seeing amazing weather without “a chance of scattered thunderstorms.” Edna and I were happy to get back some of the tan Ghana left us with, but the sun definitely altered my skin.My skin was left in need for some intense moisture and once I tried Vitamin E oil, I knew I could never go back. It seemed to eliminate the sun damage and left my skin feeling really soft.

Vitamin E has powerful effects on the skin by acting as an antioxidant and protecting it from skin damaging environmental components like UV rays and pollution. If you apply it at least 20 minutes before sun exposure, Vitamin E oil will absorb into the epidermis layer of the skin and protect it from the early stages of UV damage while increasing the effectiveness of any sunscreen used.

It also encourages new cell growth for a speedy recovery of minor sun burn. The oil should be applied to the sunburned areas twice a day until it is healed. It also works great on scars and blemishes as it lightens the damaged skin and finally removes it over time.

By and large the media ignores the connection between topical vitamins creating healthier skin and focuses on camouflaging problems through surgical procedures and make-up. Let’s remember the cheaper, more effective, and natural protective and restorative tools we can use.

Obama travels Through Ghana

Obama in Ghana!

Obama visited Ghana today, the first African country he travels to as President. He spoke to the Ghanaian Parliament and the world, about his Global vision that includes African participation and progress.

Ghana was the first country in Africa to win back its independence from overt colonial control and is one of the most socio-economically stable countries on the continent. Ghana continuously tops the list of African countries that are reducing poverty and improving quality of life through economic growth and a commitment to democracy, a trend that is growing across Africa. To read more about why Obama chose Ghana as his first visit, Check out ONE, a grassroots campaign and advocacy organizaion that's committed to fighting against extreme poverty and preventable disease. Watch OBAMA'S speech!

CHECK OUT THE KENTE BEHIND OBAMA, fab!

Ciaafrique Interviews Hemma

We were recently interviewed about Hemma by Ciaafrique. It was great working with Ciaa and to be featured on such an innovative and cool blog. This blog is special because it highlights fabulous fashions that are inspired in some way by the African continent. Ciaa keeps us up to date with the beauty and style from another part of the world!