Hemma creates fresh, elegant collections using authentic hand-woven Kente, a textile rich in African royal tradition. Kente began to flourish in West Africa in the 17th century and still remains prominent representing social prestige, luxury, and cultural sophistication. Each garment is uniquely handmade from intricately hand-woven Kente imported from Ghana. By incorporating the same techniques used to dress Ghanaian nobility for centuries, Hemma allows each client to exude royalty. By investing in quality pieces that last a lifetime, the lives of Ghanaian school children are also impacted. A percentage of all proceeds will be donated to a West African middle school where the designers instructed classes.

Tuesday, March 30, 2010

EduCongo's Power of One Campaign-Better the Lives of Childern in Need Now!

A nonprofit organization called EduCongo is campaigning for the better lives of underprivileged children in the Democratic Republic of Congo. In attempts to educate children, sponsor infrastructure of the sponsored school, and ensure stability and self reliance of the children, EduCongo is beginning the EduCongo's Power of One Campaign.

Hemma also benefits education in Africa by donating a percentage of each garment purchased to the school where the designers taught in Ghana, West Africa. Learn more about the Hemma Foundation in the May issue of LUCKY Magazine and at the Charities Section of Hemma's official website. You can now donate directly to La Yahoshua!

Monday, March 22, 2010

Hemma Graces the Pages of ESSENCE!

The April issue of Essence just arrived on newsstands with an editorial spread with everything you need to stay on top of the trends this spring. Innovative frocks with prints and patterns inspired by African tradition is a great addition to spice up your wardrobe. The spread features two HEMMA originals - the Green Coast Corset and Asante Jacket! Cindy and Edna give their tips on how to mix and match patterns and prints this season while reviving items in your closet in the Stylist Notebook.

Asante Blazer in Black & White

Get the latest tips on how to mix and match patterns and prints while reviving garments in your own wardrobe from stylist and designers of Hemma Cindy & Edna!

Friday, March 19, 2010

The Wait is Over! Hemma Now Available at Albertine

The wait is finally over! You can now see and feel the luxe authentically hand-woven kente in chic silhouettes Hemma offers this spring at Albertine!

Albertine, a boutique located in the West Village, features exclusive Hemma garments not offered anywhere else.

Shop Hemma today at Albertine!

Albertine, 13 Christopher Street, New York, NY, 212-924-8515

Friday, March 12, 2010

GaGa Should Be Wearing Hemma

Lady Gaga and Beyonce premiered their "Telephone" video Thursday night and everyone went insane. Next-to-nude women dancing in prison cells, making out, and... murdering people? Several music free, acting scenes featuring Gaga, Beyonce, or Gaga and Beyonce preceded, interrupted, or concluded the main feature- the song "Telephone." At one point, Gaga sported a leopard-print body suit while cat dancing in front of a truck, proving that animal print is coming back in a hard way. Isn't that what Hemma advised when featured as guest stylists in April's Essence Magazine premier of the 2010 collection? Foresight is the key to success.

Do you think Gaga's overtly sexual and borderline violent themes are too much or too fun?

Turkish Vogue

Tired of magazine subheadings that compare celebrity sex lives and gossip? Bored of the same celebrities being featured on every magazine lining the racks. I mean, you get enough of them starring in every Hollywood movie already, right? Vogue's Turkish edition, which came out this week, featured a cover free of Hollywood celebrities and all of the distracting subheadings. It's clean, professional, yet stylish. Much like Hemma.

What do you think about this magazine cover layout in America, would it survive?

Wednesday, March 10, 2010

Michelle Fashionista!

Michelle Obama was made an official fashionista this week when her Inaugural Ball dress, designed by Jason Wu, was put on display in the Smithsonian First Lady Museum. Her only faux pas? She wore Prabal Gurung to the event, while she stood next to designer Wu himself. While you may not be able to get your hands on the prized Wu dress Mrs. Obama wore at the inauguration, you can still feel like a member of the elite class in Hemma's classic and chic dresses. The material, Kente, was worn by royalty in Ghana for centuries. Shove that in a glass box, Wu!

What do you think about all the fashion press coverage Michelle is receiving? Were former first ladies considered as fashionable as Mrs. Obama? Why not?

Tuesday, March 9, 2010

Anvil Westwood?

Anvil Knitwear is a USA-based company, established in 1976, aimed at providing sustainable business procedures from manufacturing up to distribution. In 2007, the company launched a campaign of eco-friendly, organic materials. And, in 2009, Anvil teamed up with Vivienne Westwood in order to design and promote a limited edition t-shirt for the U.N. conservation effort "Reducing Emissions from Deforestation and Degradation." Philanthropic efforts such as Anvil's pave the future for the fashion industry. Realizing this, Hemma has gotten a jump-start on this endeavor and produces eco-friendly products, as well as making donations to the school at which the founders of the company worked while in Ghana.

Could you imagine what could be accomplished if all industries donated some of their profits toward philanthropic causes? Do you think it would make a large impact on global hunger, poverty, or other important concerns?

Friday, March 5, 2010

Shopping For A Cause

Who doesn’t love Oprah? Oprah is auctioning off items from her personal closet to benefit her Leadership Academy for Girls, Hemma loves this idea because just like Oprah we also support the youth education in Africa.

New York Fashion Week Highlight: Greenshows

While the New York Fashion week received a lot of press, its eco-friendly counterpart might have slipped by you. The Greenshows, a collection of designers and their trends that utilize environmentally friendly materials or production techniques, took place in the East Village of Manhattan. Some writers in attendance noted the, "All-natural dyes, knit details, and interesting, experimental fibres," that swept down the runway. Organic fibers were also an enormous part of the show.

With the rise of the "green" movement in New York City and elsewhere, do you think that environmentally friendly products and procedures will one day overtake traditional design and manufacturing techniques? Would you prefer a greener wardrobe?

Victoria's Got A Secret

Buying used and refurbished goods can be intelligent on environmental and economic levels, buying used (and dirty!) underwear may not be so smart. Victoria Secret was tested by secret shoppers who dirtied their underwear and lingerie items and then returned them to the store. The store simply put the items back on the shelf! With Hemma's handmade and handwoven production techniques, each piece being completely one of a kind, you won't have to worry about any products being... soiled.

Do you think it's correct of large chains like Victoria's to resell dirtied items, even if they are recycling?

L’Oréal Paris Runway Show in Australia

L’Oréal Paris Runway Show will take place in Melbourne Fashion Festival from March 14th-21st.

Dedicated to Fashion Lovers, this Festival is the largest one in Australia!

During 5 days and 7 shows, more than 50 Premium Australian and International designers will be presented by different International Fashion magazines each day: Grazia, Vogue Australia, Madison, In Style, Cosmopolitan, Yen and Harper’s Bazaar.

Check out the designers’ list here to learn more about fashion down under….

Thursday, March 4, 2010

Turquoise to be the predicted color of Spring 2010

Is turquoise the new purple?
The color for Spring 2010 is turquoise from eye shadows, sunglasses, shoes,assessories, and clothing turquoise has been seen everywhere. Turquoise represents an escape to a tropical paradise or clam setting it also adds a splash of excitment to any outfit as does Hemma which adds a splash of excitment to any outfit with our unique Kente patterns.

Black Women Honored in Hollywood by Essence Magazine

Today Essence Magazine is celebrating its 40th anniversary during the third annual Black Women luncheon in Hollywood.

Actresses including Zoe Saldana, Gabourey Sidibe, Queen Latifah and Cicely Tyson will be honored, who all worked hard to convert the images of Black women in television and film.

A special Legend Award will be presented to Cicely Tyson for her contributions in breaking barriers for people of color.

Scheduled to take place right before The Academy Awards, it will be interesting to see which actresses will be honored twice…

Fashion For Charity: Hemma

Wednesday, March 3, 2010

Lady Gaga and Cindy Lauper were in London to celebrate M.A.C.’s Viva Glam newest lipstick launch.

Who said Glam can’t be conscious? Lady Gaga and Cindy Lauper were in London to celebrate M.A.C.’s Viva Glam newest lipstick launch. They participated in a discussion panel about HIV, AIDS awareness, safe sex and abstinence. We here at Hemma love to support others involved in fashion with a conscious, as a percentage of Hemma’s profits goes to the middle school we taught at while in Ghana.

Africa Fashion Weekend in Dublin

The first Africa Fashion Weekend in Dublin will celebrate top designers inspired by African fashion whether it is clothing, accessories, beauty or image products, all bringing to light the richness of the continent. Step by step, the African fashion industry is growing….Hemma is already taking advantage of this new trend successfully by promoting the authentic hand-woven Kente from Ghana, West Africa. If you want to network and encourage this new movement, this is the place to be! Africa Fashion Weekend is taking place in Dublin on the 2nd, 3rd and 4th of April 2010 at Thomas Prior Hall, Ballsbridge, Dublin 4. Check out the designers and see how they mix the old and the new.

Tuesday, March 2, 2010

Rachel Roy Collaborating with Fairwinds Trading

Is African fabric a reoccurring trend for Spring and Fall 2010?

Rachel Roy will be introducing a collection with Fairwinds Trading, a U.S.based company that uses business as a strategy for economic empowerment of women in developing nations that will create new jobs for African women.

As with Rachel Roy, Hemma also empowers people in a developing nation by having all of our Kente hand-woven by skilled craftsmen in Ghana. The line will consist of handcrafted accessories from Tanzania sold at rachelroy.com, selected Macy’s stores and macys.com.

Italian Vogue Launches Vogue Black and Vogue Curvy

Italian Vogue Launches Vogue Black and Vogue Curvy, websites dedicated to Women of Color and Curvy Women. Interesting concepts which reopen the debate concerning differences in the media.

Should there be a separate entity for these two groups or is it better for Vogue to include women of all shapes and background?

Back to the Seventies with Gucci’s 2010 Fall Collection

Frida Giannini latest venture for Gucci highlights the upcoming Fall Fashion Trend: Sophisticated, classy and sexy 70's style adapted to 2010.

This is a decade that has been previously reinvented in fashion but Frida's evolution seems to be more centered on quality construction and chic yet glam, 2 keys focuses shared by The Hemma Collection even though the aesthetic is quite different.... Instead of the flower power fashion trends that this decade has preciously inspired, we will see more immaculately tailored trousers, lace and adventurous dresses.

Fashionistas will not forget some of the main accessories: fur, suede knee highs and of course a lot of leather!

What do you think about this coming trend? Will you be partaking?