Hemma creates fresh, elegant collections using authentic hand-woven Kente, a textile rich in African royal tradition. Kente began to flourish in West Africa in the 17th century and still remains prominent representing social prestige, luxury, and cultural sophistication. Each garment is uniquely handmade from intricately hand-woven Kente imported from Ghana. By incorporating the same techniques used to dress Ghanaian nobility for centuries, Hemma allows each client to exude royalty. By investing in quality pieces that last a lifetime, the lives of Ghanaian school children are also impacted. A percentage of all proceeds will be donated to a West African middle school where the designers instructed classes.

Monday, February 2, 2009

Preparing for the Shoot

Preparing for the shoot was of course fun, we but it was nerve racking as well. The photos will be used on all of our promotional materials, so it will determine the first impression people get for our brand.

We learned a great deal about how to prepare for a photoshoot and the next one should be easier to prepare for. Here are some tips on photoshoot/film projects:

1) Props 4 Today - Best prop shop that we came by, they had everything we needed. The best part, 50% discount with a student id!!

2) Research - What better way to turn a shoot/film project into a successful one. We got great ideas from magazines and checking out the set-up at high-end stores in SoHo.

3) Model Mayhem - Great resource for finding photographers, make-up artists, and models for your project. Our amazing photographer, Lisa Ramsay, is listed on there as well.

4) Ask a friend - If you are like me, you sometimes forget what amazing resources the people around you can be. I found our photographer by asking my old NYU professor, we found the prop shop through our co-owners, our make-up artists were friends of ours that studied make-up artistry, and I was so grateful that my close friend offered to help during the shoot.

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