Hemma creates fresh, elegant collections using authentic hand-woven Kente, a textile rich in African royal tradition. Kente began to flourish in West Africa in the 17th century and still remains prominent representing social prestige, luxury, and cultural sophistication. Each garment is uniquely handmade from intricately hand-woven Kente imported from Ghana. By incorporating the same techniques used to dress Ghanaian nobility for centuries, Hemma allows each client to exude royalty. By investing in quality pieces that last a lifetime, the lives of Ghanaian school children are also impacted. A percentage of all proceeds will be donated to a West African middle school where the designers instructed classes.

Monday, January 26, 2009

Backstage Pass - Hemma

Tips for a Successful Photo Shoot:
  • Rehearsal, Rehearsal, Rehearsal: Have a full run through a few days before the shoot so that you can physically see what needs to be done, changed or added.
  • Try to build a positive relationship with your photographer, models, and studio staff before the shoot, things will go much more smoothly with everyone's cooperation. Definitely meet with everyone before the shoot.
  • Have the photographer check out the studio before hand, since they are the experts many times they may have objections or suggestions to a studio and its equipment.
  • Make sure the studio has the right lighting for your purposes.
  • When it comes to props, clothing rentals, shoe rentals, backgrounds etc, remember KISS
  • Choose accessories for each of the looks before hand and separate each into distinct packages so they are ready to be put on when needed.
  • On the day of, the designers and staff should get make-up and anything else done first and as early as possible, before the models come in. After that there will be very little time for anything but running around.
  • Stay in constant communication with your photographer so that he/she maintains your vision.
  • Give your models supportive feedback through out the shoot, it's no surprise that they performe better after this positive reinforcement.
  • Have interns, friends or family help. There is always so much to do.
  • Have photos for your make-up artists and hairstylists of the look you are going for so that you ensure that they maintain your vision.
  • Have quiet music in the background to set a relaxing atmosphere.
  • Have Food Finally be sure to maintain positivity and smile...Its going to be a long day but will I assure you fly by.

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