Hemma creates fresh, elegant collections using authentic hand-woven Kente, a textile rich in African royal tradition. Kente began to flourish in West Africa in the 17th century and still remains prominent representing social prestige, luxury, and cultural sophistication. Each garment is uniquely handmade from intricately hand-woven Kente imported from Ghana. By incorporating the same techniques used to dress Ghanaian nobility for centuries, Hemma allows each client to exude royalty. By investing in quality pieces that last a lifetime, the lives of Ghanaian school children are also impacted. A percentage of all proceeds will be donated to a West African middle school where the designers instructed classes.

Tuesday, March 2, 2010

Back to the Seventies with Gucci’s 2010 Fall Collection

Frida Giannini latest venture for Gucci highlights the upcoming Fall Fashion Trend: Sophisticated, classy and sexy 70's style adapted to 2010.

This is a decade that has been previously reinvented in fashion but Frida's evolution seems to be more centered on quality construction and chic yet glam, 2 keys focuses shared by The Hemma Collection even though the aesthetic is quite different.... Instead of the flower power fashion trends that this decade has preciously inspired, we will see more immaculately tailored trousers, lace and adventurous dresses.

Fashionistas will not forget some of the main accessories: fur, suede knee highs and of course a lot of leather!

What do you think about this coming trend? Will you be partaking?
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