Hemma creates fresh, elegant collections using authentic hand-woven Kente, a textile rich in African royal tradition. Kente began to flourish in West Africa in the 17th century and still remains prominent representing social prestige, luxury, and cultural sophistication. Each garment is uniquely handmade from intricately hand-woven Kente imported from Ghana. By incorporating the same techniques used to dress Ghanaian nobility for centuries, Hemma allows each client to exude royalty. By investing in quality pieces that last a lifetime, the lives of Ghanaian school children are also impacted. A percentage of all proceeds will be donated to a West African middle school where the designers instructed classes.

Tuesday, March 2, 2010

Rachel Roy Collaborating with Fairwinds Trading

Is African fabric a reoccurring trend for Spring and Fall 2010?

Rachel Roy will be introducing a collection with Fairwinds Trading, a U.S.based company that uses business as a strategy for economic empowerment of women in developing nations that will create new jobs for African women.

As with Rachel Roy, Hemma also empowers people in a developing nation by having all of our Kente hand-woven by skilled craftsmen in Ghana. The line will consist of handcrafted accessories from Tanzania sold at rachelroy.com, selected Macy’s stores and macys.com.

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