Hemma creates fresh, elegant collections using authentic hand-woven Kente, a textile rich in African royal tradition. Kente began to flourish in West Africa in the 17th century and still remains prominent representing social prestige, luxury, and cultural sophistication. Each garment is uniquely handmade from intricately hand-woven Kente imported from Ghana. By incorporating the same techniques used to dress Ghanaian nobility for centuries, Hemma allows each client to exude royalty. By investing in quality pieces that last a lifetime, the lives of Ghanaian school children are also impacted. A percentage of all proceeds will be donated to a West African middle school where the designers instructed classes.

Saturday, January 24, 2009

The Fittings

During the whole process of preparing for the shoot, we assumed finding models would be the easiest part. We handled other priorities like studios, photographer, and the looks first. How hard could it be to find models anyway?
It was definitely harder than we imagined. We first tried calling a list of the agencies and some of their rates were way over our budget. We found a couple of agencies to go with and when we finally settled with one, the models that showed up looked nothing life their portfolios!
So we moved to another tactic, searching on the internet. Model Mayhem was the best, you get to see the portfolios of models from all of the agencies and set up a casting with them directly. Our first two fittings went great, and I can't imagine doing it any other way.

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